Joe Weider brought Arnold Schwarzenegger to the United States in the 1960s and put him under contract to appear in Muscle Builder and Power, now Called Muscle and Fitness. Did you know that Joe Weider founded a company called Weider Nutrition in 1936? It was considered the first sports nutrition company. Weider Nutrition later became Schiff Nutrition was eventually acquired by Reckitt Benckiser after a 1.4 Billion US$ deal in 2012. At 17 years of age Joe Weider published his own newsletter called Your Physique which eventually was sold at news stands in the United States and Canada. By 1950 Joe Weider was publishing 16 magazines including Pulp Adventure journals like True Weird and Fury which Built Report covers here.