The casting of some bodybuilders in movies was another major vehicle for the sport's popularization. Of bodybuilder-actors perhaps the most famous were Steve Reeves and Reg Park, who were featured in roles portraying Hercules, Samson and other legendary heroes. Dave Draper gained public fame through a role in Don't Make Waves, and in appearances in television series such as the Beverly Hillbillies and The Monkees. Other rising stars in this period were Larry Scott, Serge Nubret, and Sergio Oliva. The gym equipment and training supplement industries founded by Joe Weider were complemented by the growth of the International Federation of BodyBuilding & Fitness (IFBB), which was co-founded by Joe and his brother Ben. The IFBB eventually displaced the Amateur Athletic Union's Mr. Universe titles and also that of NABBA, the National Amateur Bodybuilders Association as the most important and notable contests. -Wiki-
