Arnold Schwarzenegger is part of a group of bodybuilders featured in a 1971 Chevrolet commercial directed by Victor Haboush. He’s the one deadlifting the back of the car. The spot was filmed in Malibu and also featured Steve Merjanian, Jim Morris, Ric Drasin, Reg Lewis, and Chuck Faust. It was Arnold Schwarzenegger’s first commercial.
The Chevrolet Chevelle is a mid-sized automobile which was produced by Chevrolet in three generations for the 1964 through 1978 model years. Part of the General Motors (GM) A-Body platform, the Chevelle was one of Chevrolet’s most successful nameplates. Body styles include coupes, sedans, convertibles and station wagons. Super Sport versions were produced through the 1973 model year, and Lagunas from 1973 through 1976. After a three-year absence, the El Camino was reintroduced as part of the new Chevelle lineup. The Chevelle also provided the platform for the Monte Carlo introduced in 1970. The Malibu, the top of the line model through 1972, completely replaced the Chevelle nameplate for the redesigned, downsized 1978 model year.